Leadership Team
Best Upon Request is led by a team of experienced leaders who are deeply committed to our people, our clients and our mission. Working together, they provide continuity, thoughtful leadership and a shared dedication to delivering exceptional concierge services.
Cory McCruden
Owner & Chief Executive Officer
Cory leads the company’s strategy, culture, and commitment to high‑touch, experience‑driven service. She focuses on operational excellence, customer experience, and the convergence of people, process, and technology. Cory is passionate about honoring BEST’s 30‑plus‑year legacy as a pioneer in employee concierge services while guiding the organization into its next chapter of growth.
Cory began her career in financial services at Deutsche Bank and later held leadership roles at BNY Mellon, RBC, and Waddell & Reed. She then served as a senior leader at Ernst & Young, helping clients modernize service delivery through digital transformation and early applications of AI. Over more than two decades, she developed as an operator and executive, leading multi‑unit service teams, tripling the size of a wealth division, improving digital adoption, and navigating organizations through complex transitions with a people‑first approach.
Katie Schanne
Chief Financial Officer
Katie has been Best Upon Request’s controller since October 2011. Prior to joining BEST, Katie worked at Plante Moran as an audit manager and outsourced controller/CFO.
Katie is a member of the American Institute of Certified Public Accountants (AICPA) and the Ohio Society of Certified Public Accountants.
Kristina Cassinari
Director of Information Systems
Kristina Cassinari has been a member of the Best Upon Request team for 13 years. As Director of Information Systems, she oversees the technology platforms that support BEST’s concierge services, including CyberButler, the BestURequest mobile app, and the Client Reporting Portal. She is responsible for ensuring the organization’s technology infrastructure remains secure, efficient, and scalable while providing clients with meaningful program insights and reporting.
Natalie Lima Hall
Vice President, People & Culture
Natalie began working for Best Upon Request in 2004, and joined full time in 2010. She has energized many roles at BEST, which gives her a unique perspective as HR Leader. Natalie’s strategic vision ensures the best team member experience. She is a SHRM Certified Professional.